Kóvik is not just a fashion brand, it is a story with a strong personality.
Kóvik is imbued with the unique story of the brand's founder,
Rasida Lakoba, creative director of RASARIO and Rozie Corsets.
Family is the foundation of the brand. Family ties are not only a connection between relatives,
but also the foundation for strengthening trusting relationships with everyone.
It's the perfect everyday base that goes with any look.

I developed a brand book that included the brand's DNA, its mission, philosophy,
values, ToV and other basic visual materials. Also I developed guidelines and manuals,
which describe the rules for using the corporate identity.

I art directed a visual content production and created
profile concepts and design for Kovik Instagram feed, VK and Telegram.